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Pisipuu: a children’s furniture website

🪚 handmade in Tartu since nap o’clock

Beds for
bears, zebras
& small humans

Solid-wood bunk beds, wobble-proof desks and grow-with-me chairs, built by hand and tested by the toughest inspectors we know: actual children.

See the furnitureDream up a custom one
A 3D cartoon kids’ bedroom: a bear asleep on the top bunk of a wooden bunk bed and a zebra playing with toy blocks
psst… a zebra escaped this picture. move your mouse 🥕
Year
2026
Client
Pisipuu
Industry
Children’s furniture
What we did
Brand website
Generated 3D film
Interaction design

About

Pisipuu is a small workshop in Tartu where two dads build solid-wood children’s furniture by hand: bunk beds, grow-with-me chairs, first desks and climb-proof shelves.

Challenge

Lovely furniture, but no photos of a finished kids’ room and no budget for an animation studio. Parents needed to picture the beds at home, and their kids needed a reason to stay on the page.

Generated 3D film

A film with no studio.

We generated a short 3D film set in a Pisipuu bedroom: a bear asleep on the top bunk, a zebra with plans, a cat in mid-air and an elephant who tidies up. It runs as a YouTube ad, and on the site it plays inside a wobbly blob and again inside a little house further down the page.

PisipuuSponsoredSee the furniture

How it runs on YouTube: an in-stream ad before the video. Here it starts muted, so turn the sound on to hear the soundtrack.

  1. A bear sleeps on the top bunk while a zebra stands by a pink table of toy blocks
    0:00Nap time. The bear has the top bunk, the zebra has plans.
  2. An orange cat leaps through the air past the bunk bed
    0:02The cat arrives, mid-air.
  3. The little table tips over and toy blocks fly
    0:04The table tips. Blocks everywhere.
  4. A grey elephant with the cat on its head stands in the tidied room, the bear sitting on the lower bunk
    0:06An elephant tidies up. Nobody admits anything.
  • 8 sYouTube in-stream ad
  • 4animal actors, all generated
  • 0studio days
  • 1.4 MBfor the whole film, sound included
Interaction

The zebra escaped.

On a computer the cursor turns into a carrot, and the zebra from the film chases it around the page. Let it catch up and you get a “nom nom!”. Phones and tablets skip it, and so does anyone who turns off motion in their settings.

Try it on the picture at the top
The Pisipuu hero: the film in a blob shape, with a zebra emoji chasing a carrot cursor just below it

Solution

A page that feels like a toy box: chunky outlines, sticker buttons, a rainbow, drifting clouds and a marquee of everything the workshop makes. The furniture cards tilt like toys on a shelf, the steps from drawing to bedroom follow a dotted trail, and custom orders start with a child’s drawing.

The Pisipuu home page: the headline Beds for bears, zebras and small humans beside the film in a blob shape under a rainbow
Four tilted furniture cards: Bunk Castle, Grow Chair, First Desk and Ladder Shelf, with prices
The film playing inside a house shape on a sky blue band, next to the line Built like a toy, safe like a hug
Three steps from a drawing to a bedroom along a dotted pink trail
A mint green panel asking Got a drawing of a rocket bed, with a button to send the drawing
The Pisipuu headline on a phone
The toybox on a phone
The film in the house shape on a phone
The steps from drawing to bedroom on a phone

Result

A shop window for a two-person workshop that looks like a studio production, a film that sells the room as much as the bed, and a page kids ask to see again.

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