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SERVICE 03 · CREATIVE & CAMPAIGNS

Campaigns with something to say.

Ideas with something to say. We bring the creative and the campaign together, from the first frame to the monthly report.

from€600/ monthexcl. VAT · scope agreed up front

ONE IDEA, EVERY FORMAT

One campaign.
Five places.

A campaign is one idea shaped for every place it will be seen. Here is an example built in the lab for an imagined kids’ furniture brand: the same story as a skippable YouTube ad, a reel, a story, a feed post and a carousel cover.

YouTube · 16:9Skippable in-stream · hook, value, promo, action

Reel · 9:16Instagram & TikTok, sound off
Instagram story: beds for bears, zebras and small humans, –20% on bunk beds
Story · 9:16Swipe-up to the shop
Feed post: beds for bears, zebras and small humans, –20% on bunk beds
Feed · 4:5Meta feed, the full offer
Carousel cover: zebra-tested, parent-approved
Carousel · 1:1Cover card of a product carousel

Example campaign for an imagined brand. Offers shown are part of the example.

OUR OWN CAMPAIGN

We eat our
own cooking.

The Instagram ads for our Founding offer: four angles on one message, in English and Estonian, built to send people straight to a Founding spot.

Ad: your website, half price, €450
The price
Ad: sinu koduleht, pool hinda, with a sticker
The sticker
Ad: the full Launch package, what is included
What’s included
Ad: a website on a laptop, €450
On the desk
Solenne · fashion houseVideo ad: dressed for the hours that matter, complimentary fitting
Audiokind · tech & audio storeVideo ad: your commute on mute, students –20% all year

HOW A CAMPAIGN IS BUILT

Three jobs.
One month.

Every campaign we run has three jobs, and each one gets its own creative, channels and numbers. Nothing is “just boosting a post”.

CreativeChannelsWhat we measure
01 · Be seenReels and short video, the hook first. Bold type, sound off.Instagram, TikTok, YouTubeReach, thumb-stops, video views to 3 s
02 · Be consideredCarousels, product stories, proof: reviews, faces, details.Meta feed, YouTube, Google DisplayClicks, saves, time on site
03 · Be chosenThe offer, one action, a landing page that matches the ad.Google Search, Meta retargetingLeads, orders, cost per result

Reported monthly, in plain words, with the ads that worked and the ones we switched off.

WHAT’S INCLUDED

Everything it takes.
Nothing it doesn’t.

Ideas with something to say. We bring the creative and the campaign together, from the first frame to the monthly report.

01 ✳

Art direction

The look and feel of a campaign: references, colour, type and one clear visual idea.

02 ✳

Social creative

Posts, stories and ad formats designed as a family — so every piece feels connected.

03 ✳

Meta & Google

Campaigns set up and run on Meta and Google, with creative made for each placement.

04 ✳

TikTok

Short-form ideas made for the feed they live in, not resized from somewhere else.

05 ✳

Monthly report

What ran, what worked and what we’ll try next — written so it’s actually readable.

06 ✳

One team

The people who make the creative also look after the campaign, so nothing gets lost in a handover.

IS THIS FOR YOU?

A good fit if…

HOW IT GOES

A good idea.
A clear way forward.

  1. 01 ↗

    Tell us the thing.

    The product, the audience and what success looks like. We agree a monthly scope and price.

  2. 02 ↗

    Find the idea.

    An art direction and a first set of creative you can see, before anything goes live.

  3. 03 ↗

    Make & launch.

    Assets for each platform, campaigns set up on Meta, Google or TikTok, and off we go.

  4. 04 ↗

    Report & refine.

    Every month: what worked, what didn’t, and a sharper next round.

Pricing

PER MONTH, EXCL. VAT€600 / mo
a month, to start.

WHAT SHAPES THE PRICE

  • Channels — Meta, Google, TikTok
  • How much new creative each month
  • Markets and languages
  • Launch moments and campaign length
Get a clear quote

GOOD QUESTIONS

Before you ask.

Why is it priced per month?

Campaigns get better with time — each month we learn what works and make the next round sharper. The starting price is €600 per month, excluding VAT, and the scope is agreed before we start.

Which platforms do you work with?

Meta (Facebook and Instagram), Google and TikTok.

Do you only make the ads, or run them too?

Both. We bring the creative and the campaign together, from the first frame to the monthly report.

What will I see each month?

A monthly report covering what ran, how it performed and what we’ll try next.

ALSO IN THE TOOLBOX

Or maybe this?

OUR FAVOURITE PART GOOD CONVERSATIONS START HERE

got a good
feeling?

A proper brief or a half-formed thought.
We’d love to hear it.

Let’s make something

LET’S OPEN A NEW TAB

What are you
thinking?

What’s on your mind?

This prepares an email to lab@asfari.studio. You review and send it from your email app.

    See the service CONCEPT / PROJECT PREVIEW