Logo & variations
A main logo plus a compact mark and favicon, so it works from a shop sign to a phone screen.
SERVICE 05 · LOGO & BRAND
A brand people recognise before they read.
Sparky stands for the tiny bit of magic that makes a business recognisable. We design logos and complete brand identities that look like you on every screen, shelf and story.
from€650logo · full identity agreed up front, excl. VAT
ONE IDEA, EVERYWHERE
A logo is a start.
A brand is a system.
Here’s what that looks like for Kōhī, an imagined Tallinn coffee bar: one idea, the macron over the vowels, turned into a mark, a cup, cards, posts and a pattern.
Example identity designed in the lab for an imagined brand.
SAME NAME, THREE DIRECTIONS
Feel the difference.
The right typography, colour and spacing change what people expect before they read a word. Pick a mood.
kōhī · coffee
kōhīcoffee bar · tallinn
WHAT’S INCLUDED
Everything your brand
needs to show up.
From the first sketch to the files you’ll use every day, designed by people who also design websites, ads and packaging.
Colour palette
A small, confident set of colours, with codes for screen and print.
Typography
Fonts for headlines and text that suit your voice and work on the web.
Mini brand guide
A short PDF that shows how to use it all, so everything stays consistent.
Social kit
Profile picture, highlight covers and post templates you can edit yourself.
Print & packaging basics
Business cards, labels or packaging, designed to be printed without surprises.
HOW IT GOES
A good idea.
A clear way forward.
- 01 ↗
Tell us your story.
Who you are, who you’re for and what should feel different about you.
- 02 ↗
Directions.
Two or three visual directions with logo, colour and type, shown on real examples.
- 03 ↗
Refine.
You choose one, and we sharpen it together over two feedback rounds.
- 04 ↗
Hand over.
All files, the mini guide and templates, ready to use the same day.
Pricing
STARTING PRICE, EXCL. VAT€650
for a logo.
WHAT SHAPES THE PRICE
- Logo only, or a full brand identity
- Number of applications: cards, packaging, signage
- Social templates and brand guide depth
- Refreshing an existing logo or starting fresh
GOOD QUESTIONS
Before you ask.
What’s the difference between a logo and a brand identity?
A logo is one mark. A brand identity is the whole system around it: colours, typography, how photos look, how you sound and how it all comes together on your website, packaging and social.
How many logo options will I see?
Usually two or three directions first. You pick one, and we refine it with you over two feedback rounds.
Can you refresh my existing logo instead of starting over?
Yes. Often the best move is to keep what people recognise and make it sharper, more flexible and easier to use.
What files do I get?
Everything you need: vector and PNG logos, colour codes for screen and print, fonts, a mini brand guide and ready-made social templates.
How long does it take?
A logo usually takes 2–3 weeks. A full identity takes 4–6 weeks, depending on how many pieces we design.
ALSO IN THE TOOLBOX
Or maybe this?
OUR FAVOURITE PART GOOD CONVERSATIONS START HERE
got a good
feeling?
A proper brief or a half-formed thought.
We’d love to hear it.