Online shops & brands
Hero products, price points, own shop or marketplaces, ads, creators and repeat purchases.
GO-TO-MARKET STRATEGY · GTM
Launch with a plan, not a hunch.
A complete go-to-market (GTM) strategy for any new product, service or market: an online shop, a clinic, a software product, a financial service or a B2B offer. Who to sell to, what to say, what to charge, which channels, how sales works, what it costs and how we measure it. One team plans it and can run the launch with you.
from€15,000per launch · strategy in 6–8 weeks, excl. VAT
Your GTM playbook
For any product
or service.
GTM is not only for apps and startups. Every new offer that meets a market needs one. Here is what it covers by type of business.
Services
Clinics, salons, law firms, agencies: which services lead, the booking flow, local search and reviews.
B2B & industry
Target accounts, outbound, trade shows, a sales deck and a pipeline in the CRM.
Finance & lending
Trust first: compliant messages, an online calculator, the application flow and partner channels.
Apps & software
Free trial or demo, onboarding, pricing tiers and product-led growth.
Real estate & hospitality
Launch campaigns, international buyers, agents, partners and pre-sales.
Nine steps
to a GTM strategy.
The same proven method for a shop, a service or a software product. Click a step to see what happens and what you get.
STEP 01 / 09
Document the core problem
What problem you solve, for whom and why now, in one clear sentence the whole team agrees on.
YOU GETProblem statementSTEP 02 / 09
Identify the target market
Segments, the ideal customer, buyer personas and their pain points. 8–12 interviews and a survey, in their own language.
YOU GETICP & persona cardsSTEP 03 / 09
Research demand & competition
Market size, search demand, competitors, their prices, promises and the ads they run.
YOU GETMarket model & competitor mapSTEP 04 / 09
Positioning, messaging & price
Value proposition, key messages, competitive edge, price points and packages, checked by a cultural advisor for every market.
YOU GETMessaging house & pricingSTEP 05 / 09
Map the buyer’s journey
Every step from first touch to purchase, repeat and recommendation, online and offline.
YOU GETBuyer journey mapSTEP 06 / 09
Pick channels & budget
Inbound and outbound: which channels, in which order and with what budget.
YOU GETChannel plan & media splitSTEP 07 / 09
Plan sales & distribution
Sales process, team roles, scripts, CRM, partners, retail or marketplaces.
YOU GETSales kit & playbookSTEP 08 / 09
Set goals & KPIs
Clear, measurable targets for every milestone, in one live dashboard.
YOU GETKPI dashboardSTEP 09 / 09
Refine & iterate
After launch we measure every week, keep what works and fix what does not.
YOU GETWeekly reports & changesInbound and outbound.
We plan both.
Outbound goes out to find buyers. Inbound makes buyers find you. Most launches need a mix, in the right order.
- TV & radio ads
- Print ads
- Cold email
- Cold calling
- Direct mail
- Outdoor ads
- Trade shows & events
- Blog content
- SEO
- Downloadable guides
- Videos & webinars
- Social media
- Email marketing
- Case studies & reviews
Four ways to
go to market.
We pick the motion that fits how your customers buy, then build everything else around it.
Sales-led
A team finds and closes deals.
BEST FORB2B, professional services, big ticketsMarketing-led
Ads, content, search and creators bring buyers in.
BEST FORShops, consumer brands, local servicesProduct-led (self-serve)
Customers do it all themselves online: see the price, apply or buy in minutes, no salesperson.
BEST FOROnline services, fintech & lending, apps, online shopsPartner-led
Retailers, distributors, agents and resellers sell for you.
BEST FORPhysical products, real estate, new countriesWhere a launch budget
actually goes.
Strategy is one part. A launch also needs channels, sales tools, tracking and a reserve to fix what the first weeks teach you. Move the slider to see a typical split.
TOTAL LAUNCH BUDGET, INCL. MEDIA€40,000
15k250k
- Research & validation10–15%-
- Brand & messaging10–20%-
- Channels & media30–40%-
- Sales enablement10–15%-
- Tools & tracking10–15%-
- Measurement5–10%-
- Reserve for changes10–15%-
Typical ranges for a first launch. Your plan sets the real split.
After launch:
the flywheel.
A launch is not the finish line. Happy customers bring new ones, and growth gets cheaper with every turn.
- 1
Delight customers
Real value and a smooth experience, also after the sale.
KEY OUTCOMEHappy customers who get what they came for - 2
Customers advocate
They share their experience and recommend you.
KEY OUTCOMEMore referrals, reviews and word of mouth - 3
Business grows
You win more customers, keep them longer and grow revenue.
KEY OUTCOMESustainable growth with a higher LTV
What you get:
your GTM playbook.
One document built on a proven template, plus the models, a live dashboard and a workshop with your team.
GO-TO-MARKET STRATEGYYour product or service · launch date
Product / service overview
What it is, the problem it solves, key differentiators
Target audience
Buyer personas, segments, pain points
Positioning & messaging
Value proposition, key messages, competitive edge
Pricing strategy
Price points, packaging, discount rules
Distribution channels
Direct, partners, retail, online marketplaces
Marketing plan
Campaigns, content, launch timeline
Sales plan
Sales process, enablement, team roles
Budget & resources
Spend by channel, people, tools
Success metrics
KPIs (leads, revenue, CAC, adoption) and targets for each milestone
From research
to launch.
- 01 ↗︎
Discover.
Weeks 1–3: market sizing, competitors, interviews and a survey.
- 02 ↗︎
Define.
Weeks 3–5: ideal customer, positioning, pricing and the GTM motion.
- 03 ↗︎
Plan.
Weeks 5–8: channels, budget, KPIs, sales kit and the 90-day plan.
- 04 ↗︎
Launch.
90 days: we run it with you, measure every week and adjust. Optional.
Pricing
STARTING PRICE, EXCL. VAT€15,000
per launch.
- Number of markets and countries
- Business or consumer buyers
- Number of interviews and languages
- Strategy only, or we run the launch too
Before you ask.
Is GTM only for products and apps?
No. An online shop, a clinic, a law firm, a lender or a B2B service needs a go-to-market strategy as much as an app does. The steps are the same; the channels and the sales process change.
When do you need a GTM strategy?
When you launch a new product or service, enter a new country, change pricing or move to a new customer segment. Any time something new meets a market.
What is a go-to-market strategy?
The plan for bringing a product to a market: who you sell to, what you say, what you charge, which channels you use, how sales works, what it costs and how you measure it. A marketing plan is one part of it.
How long does it take?
The strategy takes 6–8 weeks. If we run the launch with you, add 90 days of execution, measured every week.
Is the media budget included?
No. The €15,000 covers the strategy and the playbook. Ad spend, creators and production are planned in the budget model and paid separately, so you always see where the money goes.
Which markets do you cover?
Europe (including Estonia, the Baltics and the Nordics), Latin America, North America, Australia and New Zealand. Research and interviews run in the customer’s language, with our linguists and cultural adaptation consultants.
Can you run the launch too?
Yes. Website, branding, localisation, ads, creators and reporting are all in-house, so the team that wrote the plan can deliver it.
Or maybe this?
GOOD CONVERSATIONS START HERE
got a good
feeling?
A proper brief or a half-formed thought.
We’d love to hear it.